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#KCA24
Since 2014, the Kyoorius Creative Awards have honoured and recognised creative excellence across the Indian advertising, marketing and communications industries.
Presented by ZEE, the Kyoorius Creative Awards is an ethical and neutral platform designed to judge work purely on its own merit. This translates to a non-hierarchial award strucutre. There are no Golds, Silvers or Bronzes.
The Elephant remembers the work, even when the rest of the world forgets. Rightfully considered to be a symbol of being the very best, the Elephant literally carries weight.
Addressing the pain points of our entrants and the award ecosystem has always been our mission. Globally, Kyoorius was the first to initiate an open and transparent judging process. Every year, we’ve fine tuned the awards to reflect the realities of the industry. This year, GiveBack continues that ethos.
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For every entry that does not make it to the First List at the 2024 Kyoorius Creative Awards, Kyoorius will GiveBack 50% of the entry fee to the entrant. It’s a small gesture by Kyoorius, supported and made possible by ZEE, to support the creative community.
Read through the details here. -
In an effort to evolve with the times, better reflect realities, and make it easier for entrants, KCA24 introduces a revamped system that simplifies the awards under seven tracks.
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Regional Advertising celebrates creative excellence in the numerous native languages across the length and breadth of India.
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‘Creativity In PR’ rewards creative excellence of PR-first ideas, while ‘Creativity In Media’ honours excellent media-first ideas.
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KCA24 recognises the vital role healthcare brands and agencies play. The Health & Pharma discipline will allow entrants to compete on a fair playing field to celebrate and honour specialist creative work.
Everything You Need To Know
The 10-Step KCA24 Journey
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Important Dates
6 May 2024
The First List Announcement
22 April 2024
Entry Deadline
26 April - 11 May
Judging
14 May 2024
Baby Elephant Announcement
24 May 2024
The KCA24
Awards Night
The Jury
The Kyoorius Creative Awards follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria.
In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.
All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.
All our Elephants have to adhere and fulfill all three criteria:
The Judging Criteria
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The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”
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The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?
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For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?
2024 KYOORIUS CREATIVE AWARDS
PRESENTING SPONSOR
SUPPORTED BY
OUTDOOR PARTNER
MEDIA PARTNER
TECHNOLOGY PARTNER
SUPPORTING PARTNER
SUPPORTING PARTNER
